Patagonia Is Saving The World One Garment at a Time

Patagonia Is Saving The World One Garment at a Time
Patagonia, Austin, TX

Patagonia, Austin, TX. Ralph Yznaga will be appearing here Saturday, September 15, to sign copies of his new book, Living Witness: Historic Trees of Texas

Patagonia is another reason to be glad you are alive. Not only do they make beautiful, rugged clothes and outdoor gear, they inspire generations to get outside, plus help protect vast amounts of land from reckless development. Yvon Chouinard, Patagonia’s founder, created the company because he wanted better climbing gear. Having found his love for  climbing in 1953, he began forging his own equipment, based on his real-life experiences. Climbing is a sport that does not tolerate poor design and Mr. Chouinard excelled. Eventually, he expanded the idea to clothing, but never lost his love for the outdoors. Patagonia, with its strong reputation for authenticity and quality, now has stores across the country and over 30 countries. They have also invested vast sums of money, “buying, protecting and restoring grasslands, forests and coastal lands in the Patagonia region of South America. The Patagonia Land Trust (PLT) has already protected over a quarter of a million acres in Patagonia, and seeks funds to save at least a million acres more over the next five years.” (From the Patagonia website.) So if you buy from Patagonia, you are doing a little something to keep the world pristine.

Join me there at the Patagonia store at 316 Congress Avenue , Austin, Texas, this Saturday beginning at 1:00pm for a signing of my new book, “Living Witness: Historic  Trees of Texas.” I’ll be sharing the store with the good people from SOS, who work tirelessly to keep Barton Springs clean and safe for all of us.